Boost your local search visibility with expert solutions tailored for Australian businesses.
in Leads Within 3 Months
Australian Businesses
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Getting found online by the right people can make or break a business. That’s why local SEO is so important. If you’re a business owner in Australia, you want to show up when someone searches for your products or services nearby. Whether it’s “best plumbers near me” or “top cafes in Melbourne,” being visible online is crucial. At ETRAFFIC, we specialise in local SEO services designed to put your business in front of customers who are ready to buy.
Local SEO is the process of improving your online presence so people in your area can find your business. It’s all about showing up in search results when potential customers are looking for what you offer.
Think about it: when was the last time you searched for something like “pizza near me” or “hairdresser open now”? That’s local SEO in action.
Unlike regular SEO, which focuses on ranking your website nationally or internationally, local SEO focuses on your immediate surroundings. It helps businesses attract customers in their city, town, or even neighbourhood. For example, if you own a bakery in Sydney, you don’t need people in Brisbane to see your website. You want locals searching for “bakeries in Sydney” to find you first.
Your Google Business Profile (GBP) is a critical component of local SEO success. An optimised GBP helps your business appear in Google Maps and the local pack, increasing your visibility. At ETRAFFIC, we make sure your profile is complete with accurate business details, such as your name, address, phone number (NAP), hours of operation, and service categories.
We also include high-quality photos of your products, services, and premises to make a great first impression. Posting regular updates, promotions, and FAQs ensures your profile remains relevant and engaging. A well-optimised GBP builds credibility, drives traffic, and improves your local search rankings.
NAP stands for Name, Address, and Phone number, and keeping these details consistent is crucial for local SEO success. Search engines rely on this information to verify the legitimacy of your business. Any discrepancies, like a different phone number or address listed on various platforms, can confuse search engines and lower your rankings. At ETRAFFIC, we ensure your NAP details match perfectly across your website, Google Business Profile, and local directory listings. This consistency improves your credibility, strengthens your online presence, and ensures customers can easily find and contact your business. Accurate NAP information builds trust with both search engines and potential customers.
Local keywords are the phrases people use to search for services in a specific area, such as “dentist in Melbourne” or “plumbing near me.” Using these keywords strategically in your website content, meta titles, and headings signals to search engines where your business operates and what you offer. At ETRAFFIC, we conduct in-depth research to identify the best keywords for your business. Incorporating these terms throughout your site and Google Business Profile improves your chances of ranking for location-specific searches. Targeting local keywords ensures your business is visible to customers who are actively looking for your services in your area.
Customer reviews and ratings are a major ranking factor for local SEO. Search engines view businesses with positive reviews as trustworthy, which can help you rank higher in search results. At ETRAFFIC, we help you build a strong review strategy by encouraging satisfied customers to share their experiences on platforms like Google and Yelp. Responding to all reviews, both positive and negative, shows you value feedback and care about customer satisfaction. More positive reviews not only improve rankings but also increase your credibility with potential customers. A strong review profile is key to standing out in competitive local markets.
Local citations are online mentions of your business name, address, and phone number (NAP) on directories, review sites, and social platforms. These citations are essential for improving your local SEO rankings because they help search engines verify your business information. At ETRAFFIC, we ensure your citations are accurate and consistent across platforms like Yelp, Yellow Pages, and industry-specific directories. We also create new listings to strengthen your online presence. The more reliable citations your business has, the higher your authority in local search results. Consistent citations also make it easier for customers to find and contact your business.
Most local searches happen on mobile devices, so having a mobile-friendly website is essential for local SEO. A site that loads quickly, has easy navigation, and works well on smaller screens ensures a positive user experience. At ETRAFFIC, we optimise your website for mobile by ensuring fast load times, responsive design, and clickable buttons for easy interaction. Search engines prioritise mobile-friendly sites, so this optimisation helps you rank higher in local search results. A mobile-friendly site not only improves your rankings but also makes it easier for customers to find information and take action, like calling or visiting your business.
Proximity is one of the most important factors in local SEO. Search engines use a person’s location to show businesses that are closest to them. For example, if someone searches “pizza near me,” search engines prioritise businesses within a few kilometres of the searcher. At ETRAFFIC, we use proximity to your advantage by ensuring your business is accurately listed on Google Maps and optimising your Google Business Profile with relevant keywords. By targeting customers in your immediate area, we help you attract local traffic and increase your chances of appearing in searches where proximity is a key factor.
Ranking high in local search results requires understanding the key factors that influence visibility. Google Business Profile optimisation is a top priority—your profile must be accurate, detailed, and include photos and reviews to show up in Google Maps and the local pack. NAP consistency ensures your name, address, and phone number match across all online platforms, as inconsistencies can confuse search engines.
Local SEO is all about connecting with customers in your area. To start, claim and optimise your Google Business Profile with accurate details, high-quality photos, and engaging updates.
Use local keyword research to identify the phrases your audience is searching for and optimise your website with these terms. Build local citations on platforms like Yellow Pages and Yelp to strengthen your presence. Encourage customer reviews to boost your credibility and rankings, and respond to all feedback to show you value your customers. Create localised content, like blogs or guides, to engage your audience. Finally, track your performance with tools like Google Analytics to refine your strategy.
Your Google Business Profile (GBP) is the cornerstone of local SEO. Claiming and optimising it ensures your business appears in local searches and Google Maps. At ETRAFFIC, we guide you through the process, verifying your profile and filling in key details like your name, address, phone number (NAP), business hours, and service categories. Adding high-quality photos, a compelling business description, and regular updates helps your profile stand out. We also optimise your profile with location-specific keywords to boost visibility. A well-maintained GBP increases your chances of appearing in the local pack, driving more traffic, calls, and bookings for your business.
Local keyword research helps you identify the exact phrases people in your area are using to find businesses like yours. At ETRAFFIC, we uncover high-impact keywords like “best coffee shop in Sydney” or “emergency plumber in Brisbane.” These phrases align with customer intent, making it easier for them to find you. We incorporate these keywords throughout your website, Google Business Profile, and content to improve your local rankings. By focusing on specific terms that your target audience uses, we connect your business with the right customers at the right time, helping you drive more traffic and leads.
Optimising your website for local SEO ensures it ranks well in location-based searches. At ETRAFFIC, we integrate local keywords into your site’s content, meta titles, and headings to make it clear where you operate and what you offer. We also include structured data markup (schema) to highlight your business details like address, phone number, and opening hours. Adding a location-based footer and optimising your contact page further improves your rankings. We ensure your site is mobile-friendly and fast-loading, as most local searches happen on smartphones. An optimised website increases visibility, improves user experience, and drives more leads.
Local citations are vital for improving your online visibility in local SEO. At ETRAFFIC, we list your business on trusted directories like Yelp, Yellow Pages, and True Local. We ensure your Name, Address, and Phone number (NAP) details are consistent across all platforms, as inconsistencies can harm your rankings. These citations help search engines confirm your legitimacy, boosting your authority in local search results. We also target industry-specific directories to enhance your reach further. Accurate and widespread citations not only improve rankings but also make it easier for customers to find and contact your business.
Customer reviews are crucial for building trust and improving local SEO rankings. At ETRAFFIC, we help you encourage satisfied customers to leave positive reviews on platforms like Google and Yelp. More positive reviews not only enhance your online reputation but also make your business more appealing to potential customers. We also guide you in responding to all reviews, both good and bad, to show that you value feedback. This approach builds trust and demonstrates your commitment to excellent service. A strong review profile not only boosts your rankings but also increases conversions by showcasing your credibility to local customers.
Local content helps your business connect with nearby customers while boosting your local SEO efforts. At ETRAFFIC, we create engaging, location-specific content that addresses the interests and needs of your audience. For example, a roofing company might write about “Top Tips for Preparing Your Home for Storm Season in Sydney.” This content includes local keywords and demonstrates your expertise in the area. Localised blogs, guides, and case studies attract more traffic and establish your business as a trusted resource. Sharing this content on your website and social media channels strengthens your presence, increases engagement, and drives more leads.
Tracking your local SEO performance is key to long-term success. At ETRAFFIC, we use tools like Google Analytics and Google Search Console to monitor key metrics such as website traffic, keyword rankings, and customer actions. These insights help us identify what’s working and where there’s room for improvement. For example, if certain keywords aren’t performing well, we adjust the strategy to target more effective terms. Regular reporting ensures you’re always aware of your progress. By continuously tracking and improving your campaign, we help your business stay ahead of competitors and maintain strong local search visibility.
At ETRAFFIC, we take the guesswork out of local SEO services. Our proven methods help businesses dominate their local markets. Here’s what we offer:
Your Google Business Profile (GBP) is the cornerstone of your local SEO strategy. It’s often the first thing potential customers see when they search for businesses like yours. At ETRAFFIC, we ensure your GBP is optimised to the fullest. This means adding complete, accurate, and up-to-date information about your business. We start by verifying your business details—name, address, phone number (NAP)—to ensure consistency across all platforms. Next, we craft a compelling business description that highlights what makes you unique.
We also upload high-quality photos and videos to showcase your products, services, or premises. These visuals make a strong first impression and can set you apart from competitors. In addition, we optimise your categories and add relevant keywords to help you rank higher in local search results.
FAQs and regular updates are another critical part of our optimisation process. We ensure your profile answers common customer questions and stays fresh with posts about promotions, events, or news. This keeps your audience engaged and encourages clicks.
Lastly, we manage and respond to customer reviews on your GBP, building trust and improving your online reputation. A well-optimised GBP increases your visibility in Google Maps and the local pack, ensuring more traffic, calls, and leads.
Keywords are the foundation of any successful local SEO strategy. At ETRAFFIC, we specialise in identifying the exact terms your target audience is using to search for businesses like yours. We begin with in-depth research to uncover location-specific keywords that align with your services and customer needs. For example, a local mechanic might benefit from terms like “car repair Brisbane” or “oil change near me.”
Our team analyses search volume, competition, and user intent to prioritise the most effective keywords. We don’t just focus on generic terms; we dig deeper to find long-tail keywords that capture specific customer queries, such as “best vegan cafes in Sydney.” These longer phrases often have lower competition and higher conversion potential.
Once we’ve identified the right keywords, we strategically incorporate them into your website content, meta descriptions, titles, and headings. We also use these terms in your Google Business Profile, local directory listings, and blog posts. This holistic approach ensures that your business ranks for a variety of search queries.
By targeting the right keywords, we help your business connect with customers actively searching for your services. Effective keyword research ensures your business stands out in local search results, driving more traffic, calls, and sales.
Understanding your competition is a vital part of succeeding with local SEO. At ETRAFFIC, we conduct a detailed analysis of your competitors to uncover what they’re doing right—and where they’re falling short. This helps us develop a strategy to outperform them.
We start by identifying your top competitors in local search results. Then, we examine their Google Business Profiles, websites, content, and online reviews. We look at factors like keyword usage, backlink profiles, and site structure to see what’s driving their rankings. This process also helps us identify gaps in their strategy that your business can exploit.
For example, if a competitor lacks reviews, we can help you focus on building a strong review strategy. If their website isn’t mobile-friendly, we’ll ensure yours is optimised for mobile users. We also analyse their content to find opportunities for you to create better, more targeted local content.
By studying your competitors, we gain valuable insights into your local market. This allows us to craft a customised local SEO plan that positions your business as the top choice for potential customers. Competitive analysis isn’t about copying others—it’s about doing better and standing out in your industry.
Your website is the backbone of your online presence. At ETRAFFIC, we optimise every aspect of your site to improve its visibility in local search results. On-page local SEO focuses on making your site easy for search engines and users to understand, which boosts your chances of ranking higher.
First, we target location-based keywords throughout your site. This includes adding them to meta titles, meta descriptions, headings, and content. For example, if you’re a dentist in Perth, we’ll use terms like “family dentist Perth” or “teeth whitening in Perth” to signal your location to search engines.
We also optimise your website’s URL structure, images, and alt tags to ensure they’re aligned with local SEO best practices. Structured data markup (schema) is another powerful tool we use to help search engines understand your business better. This can include your address, phone number, business hours, and customer reviews.
Additionally, we ensure your site is mobile-friendly and fast-loading. Most local searches happen on mobile devices, so a responsive design is non-negotiable.
Finally, we enhance your site’s user experience with clear navigation, localised content, and strong calls to action, encouraging visitors to call, book, or visit your location.
Local citations are mentions of your business’s name, address, and phone number (NAP) on other websites, such as directories, review platforms, and social media. These citations play a crucial role in improving your business’s visibility in local search results. At ETRAFFIC, we ensure your citations are accurate, consistent, and optimised for maximum impact.
We start by auditing your existing citations to identify inconsistencies or outdated information. Even small discrepancies in your NAP details can confuse search engines and hurt your rankings. After the audit, we update or create citations across high-authority platforms like Yelp, Yellow Pages, True Local, and other relevant directories.
In addition to standard directories, we seek out niche-specific platforms related to your industry. For example, if you run a law firm, we’ll list your business on legal directories to boost credibility and reach.
Consistent citations not only help with rankings but also make it easier for customers to find you. When your business details are visible across multiple trusted platforms, it signals to search engines that your business is reliable. Over time, this improves your rankings and helps you attract more local customers.
Content is the fuel that drives your local SEO efforts. At ETRAFFIC, we create high-quality, locally relevant content that helps your business connect with your target audience. Local content marketing is about providing value to your customers while boosting your visibility in search results.
We start by identifying topics that resonate with your audience. For example, a real estate agent in Brisbane might benefit from content like “Top Suburbs for Families in Brisbane” or “What to Look for When Buying a Home in Brisbane.” These pieces not only attract local readers but also establish your expertise in your field.
Next, we incorporate local keywords into your content to ensure it aligns with your local SEO strategy. This includes blog posts, how-to guides, location-specific landing pages, and even videos. Each piece of content is designed to answer common customer questions, solve problems, or highlight your services.
Beyond blog posts, we also use social media and email marketing to share your local content, increasing its reach and engagement. Over time, this approach builds trust with your audience, drives more traffic to your site, and positions your business as a go-to resource in your community.
Customer reviews are one of the most powerful factors in local SEO. They influence how potential customers perceive your business and play a big role in your rankings. At ETRAFFIC, we help you build a strong review profile while managing your online reputation.
We start by encouraging your satisfied customers to leave reviews on platforms like Google, Facebook, and Yelp. Positive reviews don’t just boost your credibility—they also improve your chances of ranking higher in local search results.
If you’ve received negative reviews, we step in to help. Our team works with you to craft professional, thoughtful responses that address customer concerns while showcasing your commitment to great service. Responding to reviews—both positive and negative—shows potential customers that you value feedback and care about improving.
We also track your reviews regularly to ensure you stay on top of what people are saying about your business. This proactive approach helps you identify areas for improvement and resolve issues before they escalate.
With a solid review and reputation management strategy, your business will gain more trust, better rankings, and ultimately, more customers.
You can’t improve what you don’t measure. That’s why reporting and tracking are integral to our local SEO services at ETRAFFIC. We provide detailed insights into your campaign’s performance, helping you understand what’s working and where there’s room for improvement.
Our team tracks key metrics such as website traffic, keyword rankings, Google Business Profile views, and customer actions like calls, directions, and bookings. We also monitor your site’s bounce rate, conversion rate, and click-through rate (CTR) to assess how effectively your website is engaging visitors.
In addition, we provide regular reports with clear, actionable insights. Unlike generic reports full of technical jargon, ours are easy to understand. You’ll know exactly how your investment in local SEO is paying off and what we’re doing to improve your results.
Transparency is a top priority for us. Whether it’s tracking how well your keywords are performing or measuring the impact of new local content, you’ll always know where your campaign stands. With data-driven decisions, we ensure your business continues to grow and stay ahead of the competition.
Your Google Business Profile (GBP) is the foundation of local SEO. It’s often the first thing people see when they search for a business like yours. A well-optimised GBP can:
If your GBP isn’t up to date, you’re missing out on leads.
Local SEO services are a game changer for businesses looking to attract more customers in their area. With most people using search engines to find local products and services, showing up in the right search results can significantly boost your revenue. When done right, local SEO connects you with customers who are ready to buy, driving more foot traffic, calls, and online bookings.
At ETRAFFIC, we specialise in creating tailored local SEO strategies that deliver measurable results. Our process begins with understanding your business, target audience, and local market. We then optimise your online presence to ensure your business appears in front of potential customers at the exact moment they’re searching for your services.
Our approach includes optimising your Google Business Profile, targeting location-specific keywords, and building strong local citations. We also create engaging, locally relevant content that drives traffic to your website while showcasing your expertise. Customer reviews and reputation management are a key part of our strategy, helping you build trust and credibility.
By partnering with ETRAFFIC, you’ll benefit from a customised local SEO plan designed to increase visibility, generate more leads, and ultimately grow your revenue. Let us help you dominate your local market and turn your website into a customer magnet.
Ready to grow? We’re here to help.
Low online visibility and declining foot traffic.
We optimised their Google Business Profile, added fresh photos, and targeted cafe near Melbourne CBD keywords.
40% increase in foot traffic within 3 months.
Local SEO is essential for businesses that want to attract customers in their area. With over 46% of all Google searches having local intent, potential customers are actively searching for businesses near them. Whether they’re looking for a plumber, a café, or a dentist, they rely on search engines to find local services. If your business isn’t optimised for local search, you’re missing out on valuable leads and revenue.
By investing in local SEO, your business becomes visible to people in your community when they need you the most. Local SEO not only improves your online visibility but also increases your chances of appearing in the local pack (the map section at the top of search results). This is prime real estate for attracting nearby customers.
It’s also a cost-effective way to compete with larger companies. Unlike broad SEO, local SEO focuses on specific areas, so you’re not competing with national or international brands. You’re targeting people right in your neighbourhood, which means higher-quality leads and better conversion rates.
In short, starting local SEO helps you dominate your local market, attract more foot traffic, increase phone calls, and boost bookings or sales. If you want to grow your business, local SEO is a must.
The cost of local SEO services can vary depending on the size of your business, your goals, and the scope of the work required. On average, local SEO campaigns can range from $500 to $5,000 per month. Smaller businesses in less competitive industries may fall on the lower end of this range, while larger businesses or those in highly competitive markets may need to invest more.
Factors influencing the cost include the number of locations you want to optimise, the level of competition in your area, and the specific services you require. For example, a business with multiple locations will need separate optimisation for each, which increases the workload. Similarly, industries like law firms or medical practices often face fierce competition, requiring a more aggressive strategy.
At ETRAFFIC, we offer tailored solutions to fit your budget and goals. Instead of a one-size-fits-all approach, we assess your needs and design a custom plan. This could include services like Google Business Profile optimisation, local keyword research, citation building, content creation, and review management.
While local SEO requires an investment, the returns in terms of increased traffic, leads, and sales often outweigh the costs. It’s a smart, scalable way to grow your business.
Any business that serves customers in a specific geographic area can benefit from local SEO optimisation services. Whether you’re a small business owner or run a multi-location franchise, local SEO helps connect you with customers in your community.
Brick-and-mortar businesses, such as restaurants, cafes, salons, retail stores, and dental clinics, are prime candidates. These businesses rely heavily on foot traffic and local clientele, making it essential for them to rank high in local search results. Service-based businesses, like plumbers, electricians, landscapers, and cleaning companies, also benefit because customers often search for these services with terms like “near me” or by city names.
Even businesses without a physical storefront, such as consultants, tutors, and home-based entrepreneurs, can use local SEO by setting service areas through their Google Business Profile. Industries like real estate, law, healthcare, and hospitality also gain significant advantages from being visible in local search results.
Essentially, if your business relies on attracting local customers—whether through walk-ins, phone calls, or online inquiries—local SEO is a valuable tool. It helps businesses of all sizes and types increase visibility, outshine competitors, and drive more revenue. If your customers are local, you need local SEO.
For small business owners, starting with local SEO can feel overwhelming, but it doesn’t have to be. The first step is to claim and optimise your Google Business Profile. This free tool allows you to list essential business information, such as your name, address, phone number, hours, and services. Add high-quality photos and use relevant keywords to make your profile stand out.
Next, ensure your business details (NAP: Name, Address, and Phone number) are consistent across your website, social media, and online directories. Inconsistent information can confuse search engines and hurt your rankings.
Invest in local keyword research to understand what terms your customers are using to find services like yours. Incorporate these keywords into your website’s content, meta titles, and descriptions. Create a dedicated contact page with your location details and a Google Maps embed to make it easier for customers to find you.
Encourage customer reviews on platforms like Google, Yelp, and Facebook. Reviews improve your credibility and influence search rankings. Finally, consider building citations by listing your business on trusted directories like Yellow Pages and Yelp.
Small business owners should focus on these foundational steps first. Over time, additional strategies like local content creation and competitor analysis can help you grow further.
No, you don’t need a physical storefront to create a Google Business Profile (GBP). Even service-based businesses or home-based businesses can use a GBP effectively. If your business operates by serving customers at their location—such as plumbers, electricians, or delivery services—you can list your service area instead of a storefront address.
When setting up your GBP, you’ll have the option to hide your address and specify the areas you serve. This is ideal for businesses that don’t want their home address publicly visible but still want to appear in local search results. For example, a mobile dog groomer or a home-based baking business can list their service areas while keeping their address private.
Having a Google Business Profile, even without a storefront, allows you to showcase your services, operating hours, photos, and customer reviews. It also helps you appear in local search results and Google Maps, making it easier for potential customers to find and contact you.
In short, as long as your business interacts with customers in a specific geographic area, you can use GBP to your advantage. It’s a powerful tool to enhance your local online presence, whether or not you have a physical location.
At ETRAFFIC, we take a proactive approach to managing customer reviews and ratings on your Google Business Profile (GBP). Reviews play a significant role in local SEO, influencing your rankings and shaping how potential customers perceive your business.
We start by helping you build a strong review strategy. This involves encouraging satisfied customers to leave positive reviews on your GBP. We provide guidance on how to request reviews in a way that feels natural and respectful, such as through follow-up emails or in-person interactions.
For businesses dealing with negative reviews, we craft thoughtful, professional responses that address customer concerns while maintaining your brand’s reputation. Responding to negative feedback demonstrates your commitment to excellent service and can even turn dissatisfied customers into loyal ones.
We also ensure you respond to positive reviews, thanking customers for their feedback and reinforcing a positive connection. Engaging with all reviews shows you value customer opinions, which builds trust and credibility.
Additionally, we monitor your GBP regularly to track new reviews and identify trends in customer feedback. This helps you stay on top of your reputation and make improvements where needed. Effective review management enhances your online presence and builds trust with both search engines and customers.
“Near me” searches are location-based queries where users search for services or businesses close to their current location. For example, someone might search for “restaurants near me” or “mechanics near me.” Search engines like Google use the user’s device location, along with other factors like proximity and relevance, to deliver results that are closest to them.
When someone performs a “near me” search, Google prioritises businesses with optimised Google Business Profiles. It considers factors such as your business’s address, the keywords you use, reviews, and whether your profile is complete and up-to-date. If your business is nearby and relevant to the search query, it has a higher chance of appearing in the local pack (the map section) or Google Maps.
At ETRAFFIC, we help you capitalise on “near me” searches by optimising your GBP with location-specific keywords and accurate details. We also ensure your website is mobile-friendly, as most “near me” searches happen on mobile devices. By combining proximity with other factors like reviews and local content, we make it easier for customers to find you when they’re searching for nearby services. These searches are highly valuable, as they often lead to immediate actions like calls, visits, or purchases.
Choosing the best local SEO service company can make a huge difference in your business’s success. Start by looking at their track record. Do they have proven results and case studies showing how they’ve helped businesses rank higher in local searches? A reputable company will have examples of their work and testimonials from satisfied clients.
Next, assess their expertise in local SEO. This includes optimising Google Business Profiles, conducting local keyword research, managing reviews, and building citations. Ensure they use ethical, white-hat SEO practices to avoid penalties from search engines.
Transparency is another key factor. A trustworthy local SEO company will provide clear, detailed reports on your campaign’s performance, explaining what they’re doing and why. Avoid companies that make vague promises or guarantee instant results—local SEO takes time to deliver sustainable growth.
Communication is also important. Choose a company that listens to your goals and customises their strategy to meet your specific needs. Local SEO isn’t one-size-fits-all, so avoid agencies offering cookie-cutter solutions.
Finally, consider their customer support. A reliable company will be responsive and proactive, keeping you informed and involved throughout the process. By choosing the right local SEO partner, you can drive more traffic, leads, and sales for your business.
Yes, investing in local SEO is absolutely worth it, especially for businesses that rely on attracting nearby customers. Local SEO helps your business appear in search results when people in your area are actively looking for your products or services. With mobile searches and “near me” queries on the rise, optimising for local SEO can drive significant foot traffic, calls, and bookings.
The benefits extend beyond visibility. Local SEO builds trust and credibility by showcasing your Google Business Profile, customer reviews, and accurate business information. Potential customers are more likely to choose a business that appears in the local pack or has positive ratings.
Unlike traditional advertising, local SEO is cost-effective and delivers measurable results. Whether you’re a small business or a multi-location franchise, the investment often pays for itself in the form of increased revenue and customer loyalty.
At ETRAFFIC, we’ve seen businesses double or triple their local leads through tailored local SEO strategies. By targeting high-intent customers in your community, local SEO ensures you get more relevant traffic and higher conversion rates. If you want to grow your business and dominate your local market, local SEO is an essential tool.
The main difference between local SEO and general SEO lies in their focus. Local SEO targets customers in a specific geographic area, aiming to connect businesses with nearby customers. In contrast, general SEO focuses on improving a website’s visibility on a broader scale, targeting national or even international audiences.
For example, local SEO strategies include optimising Google Business Profiles, building local citations, and targeting location-based keywords like “plumber in Sydney.” These tactics help businesses rank in local search results and the local pack, making it easier for nearby customers to find them.
General SEO, on the other hand, involves strategies like keyword research, content optimisation, backlink building, and technical SEO. While these techniques also apply to local SEO, the goals are different. General SEO aims to increase overall organic traffic, while local SEO focuses on attracting customers who are physically close to your business.
If your business serves a local community, prioritising local SEO is essential. For online-only businesses or those targeting a national audience, general SEO may be more appropriate. At ETRAFFIC, we help businesses determine the right strategy based on their goals, ensuring maximum visibility and growth in their target market.
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As a trusted marketing agency we deliver proven marketing strategies to help your business grow. Stay in touch with ETRAFFIC on all our socials.
Copyright © 2022 Website Design by ETRAFFIC
As a trusted marketing agency we deliver proven marketing strategies to help your business grow. Stay in touch with ETRAFFIC on all our socials.
Copyright © 2022 Website Design by ETRAFFIC
