Period Extensions & Designs

Client Overview

Business: Period Extensions & Designs
Industry: Home Extensions and Renovations
Location: Melbourne

The Challenge

Period Extensions had a well-established reputation in the home renovation industry but was struggling to generate online traffic and convert inquiries into leads. Their website lacked optimisation, and they weren’t fully leveraging digital marketing to attract high-intent local clients.

The Solution

ETRAFFIC crafted a comprehensive local marketing strategy designed to enhance visibility, drive inquiries, and convert leads.

Website Overhaul

We built a visually appealing, highly converting website that showcased Period Extensions’ top renovation projects with high-quality imagery and compelling content, leading to a 38% increase in web traffic.

SEO and Landing Page Optimisation

We created localised landing pages and optimised their SEO to drive more relevant traffic. Their presence in local search results increased, resulting in a 20% conversion rate on project inquiries.

Content Creation

To further engage their audience, we filmed and photographed their best renovation projects and used this content to create a comprehensive social media content calendar with engaging reels, photos, and project highlights.

Paid Advertising

A targeted Google Ads and social media campaign drove traffic to optimised landing pages, directly generating project inquiries and showroom visits.

Lead Nurturing

We created an ebook focused on renovation tips and a tailored email nurturing sequence to convert subscribers into leads, guiding them to book showroom visits and consultations.

The Results

38% boost in web traffic within the first few months.
20% conversion rate on project inquiries.
Increased social media engagement, which led to a steady flow of leads.
Greater local market visibility and consistent inquiries from high-intent clients.

increase in web traffic

+ 0 %

conversion rate

+ 0 %

Testimonial from Nicola Bell, General Manager of Period Extensions

“ETRAFFIC transformed our digital presence in a matter of months. The tailored local marketing strategy resulted in a 38% boost in web traffic and a 20% conversion rate on project inquiries. Their knowledge of SEO for our industry is unmatched. We’ve never been more visible in our local market!”

Key Services Provided

Website Development & Optimisation
Local SEO & Google My Business Management
Content Creation (Video & Photography)
Google Ads & Social Media Campaigns
Lead Generation (Ebook & Email Nurturing)

Conclusion

By tailoring a holistic digital marketing approach, ETRAFFIC helped Period Extensions not only increase their visibility but also generate consistent inquiries and convert leads into projects. The data-driven and content-focused approach ensured long-term results for the client, positioning them as a leader in the local renovation market.

Ready to grow your business?
Contact ETRAFFIC today for a free consultation and let us craft the perfect marketing strategy for your.

Crafting Digital Masterpieces

Start your journey

Eager to transform your digital presence? Get in touch with us and let’s discuss how we can bring your project to life with finesse and expertise that Tunel Studio is known for.