Melbourne Hand Therapy

Brief Description

Melbourne Hand Therapy is a leading provider of specialised care for hand and upper limb injuries. They approached ETRAFFIC to improve their online visibility, drive traffic, and convert that traffic into patient inquiries and bookings.

What we did

WEBSITE DESIGN: We created a modern, user-friendly website tailored to their medical services.
SEARCH ENGINE OPTIMISATION (SEO): Optimised the website to increase rankings for relevant medical keywords, bringing in more organic traffic.
EMAIL MARKETING: Developed targeted email campaigns to engage existing patients and nurture new leads.
GOOGLE ADs: Ran strategic ad campaigns to attract new patients, ensuring that Melbourne Hand Therapy appeared at the top of relevant searches.

The Challenge

Melbourne Hand Therapy’s previous digital presence was not optimized for generating inquiries. Their website lacked clarity, and they struggled to appear in search results for key terms related to hand therapy and injury rehabilitation.

Strategy & Discovery

ETRAFFIC conducted in-depth research into Melbourne Hand Therapy’s target market and competitors. We developed a comprehensive strategy to enhance their SEO, improve user experience, and drive relevant traffic through Google Ads.

Website Design

Our team designed a visually appealing and easy-to-navigate website that reflected the professionalism of Melbourne Hand Therapy. Clear service pages and contact forms ensured patients could easily find the information they needed and book appointments.

Increase in organic traffic in 6 months

+ 0 %

Increase in conversions

+ 0 %

Increase in impressions

+ 0 %

SEO

Through extensive keyword research and content optimization, ETRAFFIC ensured Melbourne Hand Therapy ranked higher for targeted search terms. This resulted in increased organic traffic from local and national searches.

Google Ads

We implemented highly targeted Google Ads campaigns to capture potential patients searching for hand therapy services, resulting in a consistent increase in new patient inquiries.

ETRAFFIC’s digital marketing efforts significantly boosted Melbourne Hand Therapy’s online presence, leading to improved visibility and patient acquisition.

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