Are you planning to update your website for 2023? Web design is like fashion. Trends keep changing and you need to keep up to date with the changing trends or you risk getting left behind. Additionally, web design plays an important role in user experience as well as conversion rate and search engine rankings.
In today’s blog post, we will explore a few web design trends that are likely to be everywhere in 2023. Keep reading to learn more!
1). Customise Typefaces
There are more than a billion websites online and thousands more are created each day. This means that it’s difficult to stand out and also why web design is vitally important. One of the ways to make your website look and feel different from your competitors is to use a custom typeface. There are a variety of tools available for creating original fonts and web designers are also increasingly gravitating towards creating custom lettering for their clients.
2). Artificial Intelligence
Over the past few years, artificial intelligence has become a practical reality. There is a long way to go still but today there are several tools that allow you to integrate AI-powered chatbots on your website. These AI powered chat boards allow you to respond to customers, update them and do other tasks that require manual effort.
3). Minimalist
While minimalism has been in vogue for quite some time, it has become a lot more important in recent years. Due to the explosion of available information and every business quickly replicating the latest web design trends, minimalism is again on the rise when it comes to web design.
Online visitors are extremely finicky and their attention spans are decreasing. This is why modern minimalist web design means less is more. Your audience should be able to quickly find the information they want which means there shouldn’t be any unnecessary elements on web pages.
4). Videos
If you are still not making use of videos, you are already behind. Today, it has become easier than ever to record, edit and upload a video. Use your smartphone as most smartphones these days have good-quality cameras. There are also dozens of software solutions that allow you to create a high-quality video without putting your face in front of the camera.
5). Animations
Animations are going to be big in 2023. While making an animation was not easy in earlier years, today there are several affordable tools that allow anyone to quickly create high-quality and realistic animation.
You could use animations to showcase the usage of your products or services or to highlight the features of your business. There are almost endless ways in which you can use animations to enhance engagement with your audience.
6). Custom Photos
Custom photos are a great way to make your page pop out and set it apart from the competition. While stock photos are easy and cheap, nothing beats the user experience of custom photos specifically created for a particular webpage.
7). Dark Mode Option
People spend a lot of time in front of a screen. This is why dark mode has become a popular option these days. There are several popular plug-ins available for all popular web browsers. Most apps these days also offer a dark mode option. A dark mode option will give a fresh look to your website, make it more interactive for your users and makes for easy reading.
Final Thoughts
Just like fashion, web design is never static. It keeps changing and evolving which requires you to upgrade your website once every few years. If you haven’t changed the look and feel of your website for a long time or you’re looking to start a new website, the above-mentioned web design trends for 2023 should give you a good foundation to start.
Bendigo SEO is an award-winning web design and digital marketing agency. We have helped dozens of clients multiply their revenue and gain more customers with our expert digital marketing services.
Please give us a call at 1300 887 151 to know more about our web design services or book a free strategy session below.
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