Google Ads & PPC For Bendigo Businesses

What is PPC and what are Google Ads? What are the benefits of running a PPC campaign? Businesses of all sizes will want to know the answers to those questions. 

What Is PPC & Google Ads?

PPC or pay-per-click refers to people or businesses paying for ads. In simple terms, when ads are clicked on, the advertiser pays a fee for each click per ad. 

An example of PPC is Google Ads. With Google Ads, advertisers essentially pay Google to serve ads. Before the ad’s launch, you will be told how much you will pay per click. From here, you set a budget and launch the ads on Google. Once the PPC limit has been reached based on your budget, the ads will stop being shown on Google. 

Benefits Of Running Google Ads

Running Google Ads is a beneficial digital marketing strategy for businesses of all sizes. The top benefits of running Google ads include:

1). Instant Results With Traffic

Getting instant traffic results is nearly impossible with other forms of marketing, including SEO and content marketing. However, the advantage of Google Ads is that it can result in receiving traffic right away. As soon as ads start being served via Google, there is a high likelihood of those ads being clicked by people who come across them. Businesses can drive traffic to their websites virtually right away when they launch Google Ads. 

2). High Chance Of Making Sales

Businesses should run PPC campaigns, especially Google Ads, because there is a good chance they will make sales. The more people who see what your business is selling, the better the chances are that your business will make sales, which means more profits. However, just buying ads doesn’t simply guarantee sales. It’s important for businesses to create well-thought-out advertisements to generate a lot of sales. 

3). Quick Exposure 

New businesses need to do everything they can to gain exposure. Their competitors are likely advertising via Google or they are doing other forms of PPC marketing. With that said, one of the quickest ways to gain exposure is via advertising. 

Google Ads can increase exposure rapidly for not just your business but any business. If a new business launches a clever PPC marketing campaign, then it can receive far more exposure than it ever could imagine. Even if people don’t click on your ads, they can still check out your website at a later date if your site’s name is included in the ads. 

4). Leads

Generating leads is easy with PPC. Businesses can choose what their targeted market is and then launch ads that target that market. In turn, they will end up receiving a lot of leads. Here’s a tip: you can try using PPC to draw people to a landing page where they can provide their email list, phone numbers and other contact information.

5). Advertise Specific Things

Finally, Google Ads can be used to advertise specific things. You might be interested in advertising your website only, or you may have a new product that you want to raise awareness about. It doesn’t matter what you want to advertise, the chances are you can launch a PPC campaign to target people who will be interested. 

However, bear in mind that running Google Ads or any kind of PPC campaign can become very expensive. Just because someone pays for ads does not guarantee results. This is one of the reasons why it’s a good idea to work with a professional that provides PPC management services.  

Final Thoughts

Google Ads and PPC in general can generate massive results for businesses. However, it’s best to use a professional to launch, run and manage PPC/Google Ads. With that said, contact us here at Bendigo SEO today. We have a tremendous amount of experience with Google Ads and PPC campaigns. As a leader in the industry, we can help you get the most with Google Ads. 

If you want to take your business to a new level through Google Ads and PPC, get in touch with us.

Please give us a call at 1300 887 151 to know more about our Google Ads services or book a free strategy session below.

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