Consumers in Bendigo search online for services or products every single day. To reach these consumers, you need to implement the proper search engine optimisation strategies. However, for even better results, you should consider using paid advertising as part of your digital marketing strategies.
When it comes to paid advertising, Google is king. The search engine juggernaut serves its paid ads through its platform known simply as Google Ads. Google Ads lets you create an ad that appears on the top of the search page when someone is searching for a product or service like the one you are selling.
Google Ads can help your business stand out in online search results by popping up at the right time for the right audience. With an increasing number of people shopping online, now is the best time to try Google Ads for your business. Here are 5 benefits of using Google Ads for your business.
1). Scalability
Google Ads is highly scalable. If you create a Google Ads campaign that’s converting at a profitable rate, there’s no reason why you should arbitrarily cap spend on that campaign. You should instead increase your pay-per-click or PPC budget and your leads and profits will increase accordingly. It is precisely due to this reason that Google Ads is a highly effective tool for businesses.
2). Measurability
Online marketing is highly measurable compared to traditional marketing channels such as TV and radio advertising. In fact, Google Ads is perhaps one of the most measurable online channels. With SEO, it can be difficult to make exact measurements since it is virtually impossible to tell exactly what actions contributed to the increased or decreased ranking.
Google Ads is highly transparent, providing lots of metrics that help you determine what works and what doesn’t. You can quickly determine whether your campaigns are ineffective or have a positive return on investment.
3). Speed
The greatest difference between SEO and PPC is the time taken to see results. With Google Ads, you can expect to start seeing results immediately. You could start receiving new traffic within minutes of your ad being approved.
Just enter a carefully researched targeted list of keywords to get started, set your budget and maximum bid, and traffic may start flowing the same day. With SEO, it generally takes longer to start seeing results, sometimes up to several months.
4). Flexibility
You can easily customise your Google Ads campaigns, which can help you focus on specific online users and target audiences. Among the available filters you can apply to your audience are location, language, time, the device used, etc.
You have the option of setting up specific keyword match types which ensures that your ad is only shown to those who search for the exact keywords you previously specified. You can also provide ‘negative keywords’ that you don’t want your ad or website to be found under to ensure that you’re only targeting the right audience.
5). Focus on Local Markets
Google Ads can be an excellent investment if you are a local business with an online presence. Local Google Ad campaigns can be a highly efficient way to reach potential customers in the immediate vicinity of your place of business.
Google Ads even gives you the option to use location and call extensions that display your location and phone number, making it easier for potential customers to find or call you when they click on them from a mobile device.
Final Thoughts
Today, having a strong presence on Google is crucial for all types of businesses, ranging from international conglomerates to local businesses. Using Google Ads can benefit all kinds of businesses not only to have a strong online presence but to also achieve their business goals.
If you want to enjoy all the benefits of Google Ads discussed here, you should consider working with an experienced professional such as Bendigo SEO. We can help you optimise your Google Ads campaigns and deliver the results you need.
Please give us a call at 1300 887 151 to know more about our Google Ads services or book a free strategy session below.
Marketing Designed To Deliver More Than Just Clicks
Etraffic Macedon Ranges SEO has a team of over 20 digital marketing experts, we curate marketing strategies to help you achieve your goals with holistic marketing approaches allowing us to engage your audience regardless of the platform they use.
NEWSLETTER
- Join the ETRAFFIC MACEDON RANGES community today! Our expert team will keep you informed with the latest digital marketing news, events and insights.
