Search Engine Optimisation (SEO) has been at the heart of successful digital marketing efforts for more than two decades, and this is highly unlikely to change. However, organic SEO listings have taken a back seat on the first page of Google in recent years. Considering just how much traffic the search engines generate, this isn’t something to ignore.
If you want to be successful in your online marketing efforts for your business in Bendigo, you need to focus on paid marketing in addition to your SEO marketing efforts. Google Ads is perhaps the best-known and most effective paid ads (PPC) platform. Fortunately, like SEO, it is possible to optimise and improve your Google Ads.
Here are 5 effective tips for optimising your Google Ads performance:
1). Integrate SEO And Paid Marketing
Marketers sometimes make the mistake of looking at SEO and paid marketing as mutually exclusive. However, the reality is that they are usually more effective when they work together.
To improve the performance of your Google Ads (PPC) campaigns, take a look at the organic search results. You will likely gain insight into click-through rates (CTRs), PPC quality scores, and PPC ad copy. Similarly, if a PPC ad for a certain keyword has a high CTR, it could signify an opportunity to update the meta description of a blog post that targets the same keyword.
2). Use Ad Extensions
Ad extensions allow you to showcase additional information, contact details, services, features, or even specific pages on your website. Best of all, they are completely free to add and are of various types such as price extensions, reviews, contact details, etc.
Make sure to use ad extensions since they make the ad copy appear bigger thus making your ads stand out. The more information you share in your ads, the higher their chances of being more relevant to your target audience and thus the higher the CTR is likely to be.
3). Add Negative Keywords
Adding relevant keywords is important to increasing your Google Ads CTR, but adding a list of negative keywords is just as important. Negative keywords exclude the search terms that aren’t relevant to your business.
Adding negative keywords ensures that you don’t waste your ad spend on irrelevant keywords. As a result, you’ll only showcase relevant ads to the right audience and receive far fewer random clicks on your landing pages.
4). Craft A High-Quality Copy
Over the years, Google has provided extra space for expanding Google Ads campaigns. Now, it’s possible to include a third headline and a second description of up to 90 characters. While the use of expanded ads isn’t mandatory, you should still consider using the extra space.
If you are struggling to get the perfect headline-content combination, you should consider using Responsive Search Ads. Such ads let you mix and match up multiple headlines and descriptions to help you determine which is the best-performing combo.
5). Improve Your Quality Score
All ads in a PPC marketing campaign are ranked on the basis of their quality score. The score ranges from 1 to 10 and is determined based on 3 key factors: landing page experience, ad relevance, and expected CTR.
Pay attention to all these factors when planning Google Ads campaigns. While not all ads will have a quality score of 10, you should strive to continually improve them since the quality of your ads will ultimately impact what you end up paying.
Final Thoughts
Google Ads can be an excellent way to increase traffic to your website and grow your business. The five tips discussed here are guaranteed to improve the success of your Google Ads (PPC) campaigns. To ensure even greater levels of success, consider working with a reputable Google Ads agency.
Etraffic Bendigo SEO is one of the best digital marketing agencies with many years of experience creating Google Ads campaigns for a wide range of clients. We can help you create a campaign that delivers the results you need.
Please give us a call at 1300 887 151 to learn more about our Google Ads & PPC services or book a free strategy session below.
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Etraffic Macedon Ranges SEO has a team of over 20 digital marketing experts, we curate marketing strategies to help you achieve your goals with holistic marketing approaches allowing us to engage your audience regardless of the platform they use.
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