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On-demand geo-filters have to be one of the coolest features on Snapchat. However, until very recently, geo-filters were preset and un-customisable, and they

Gone are the days when Snapchat was a glorified mobile app for dick pics and sexting teens. Snapchat has evolved to become one

In Part 1, you learned powerful ways to leverage audience fragmentation. Now it’s time to take the next crucial step: from segmentation to

In the traditional world of analogue media, distribution of content was scarce while audience attention was plentiful. In that former world, content of

Every marketer is entrusted to produce results that help boost a company’s profit. Most assuredly, many businesses put a lot of money into

Have you ever wondered why a website would tend to lose performance as it becomes more and more useful? Well, the answer to

Whether you are reading this in the office, at home, or while travelling, take a break and look around. Just about everyone is

Australian Prime Minister Malcolm Turnbull has unlocked over $1 billion to be spent over a period of four years as capital for innovative small

Many would agree that Facebook has revolutionised social communication. But Instagram has certainly taken the smartphone space by storm. To many, it is

  Instagram is killing it! That’s how IBM reacted to news that Instagram surpassed the 400 million users mark in 2015. To say

  Google will no longer display ads on the right-hand sidebar of desktop search engine results pages (SERPs). Instead, the ads will be