Do you want to get more out of your Google Ads budget? Have you figured out effective strategies to take your campaigns to the next level in 2023? Just like every other aspect of digital marketing, PPC also has its own challenges, and new ones keep popping up all the time.

For example, the pandemic has induced some drastic changes in consumer behaviour. On top of that, third-party cookies are set to be deprecated, and there are a lot more restrictions due to new and more devolved data privacy laws. Here are our predictions for new Google Ads trends in 2023.

1). Google Performance Max

Google is increasingly making use of artificial intelligence tools in its advertising offerings as well as on the organic search side of its business. Performance max is an AI-driven campaign type that keeps increasing in performance by continuous analysis of ad results and other parameters. Since it works across the Google ecosystem, you need to learn how to make the best use of this type of campaign.

Another thing you need to understand is that performance max tells you about the direction where Google is headed. It is important for you to keep yourself updated as Google keeps getting more automated.

2). YouTube

While YouTube is the most popular video streaming platform across the globe, not many people realise that it is also the 2nd biggest search engine online. YouTube advertising is growing at a staggering pace and it is believed that it accounts for greater than 15% of the gross revenues of Google.

Businesses are generating an excellent return on their YouTube advertising budgets. There are a lot more products on YouTube today than just videos. If you still haven’t been leveraging YouTube advertising, you should get started now.

3). Quality Score

One of the best ways to keep your bidding costs in check when it comes to Google Ads is to pay the utmost attention to quality scores. It takes into account the landing page, keywords as well as text of the advertisement. You need to work to achieve the highest possible quality score for every single ad campaign you’re running.

4). Professional Help

Although there are numerous benefits to using Google Ads, many business owners make the mistake of trying to do everything in-house, including Google Ads. Unfortunately, many of these business owners don’t have the necessary expertise to run a successful campaign. If you want to maximise the performance of your Google Ads budget, it would be better to utilise the services of experts.

Digital marketing experts have plenty of experience and they keep learning new things as they have several clients. When interviewing these Google Ads experts, ask them about the results they have achieved for other clients and what kind of return you can expect for your budget.

5). Extensions In Organic Search

Extensions make a huge difference. Currently, you can use a variety of extensions such as message extension, price extension, site link extension, callout extension and location extension, among others. If you still haven’t been using free extensions in organic search ads, you’re not taking full advantage of the free tools made available by Google Ads.

6). Competition

If you have main competitors, it wouldn’t be out of the ordinary to bid on keywords that include their brand names. It happens all the time and it’s a great way to get some leads.

On top of that, bidding on these brand-name keywords is cheap and you are likely to get a good amount of traffic for these brand-name ads.

Final Thoughts

Overall, Google Ads are getting more automated and more AI-driven. This is the direction where Google is headed but it does not mean that you have no control over your Google Ads campaigns. In fact, you have a lot more data to analyse and many more tools to fine-tune your campaigns to nudge them in the right direction. Today, it’s better to partner with a Google Ads expert agency to maximise your advertising budget and get the best return on your marketing investment.

ETraffic Bendigo SEO is a full-service digital marketing agency offering help with Google Ads, web design, social media marketing, search engine optimisation, email marketing, content marketing and a lot more.

Please give us a call at 1300 887 151 to know more about our Google Ads services or book a free strategy session below.

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