Google Ads has completely transformed how we promote our products, services, and businesses online. By targeting the right keywords, you can ensure that you only pay for advertisements that reach and resonate with your target market.

However, if you’re not experienced with Google Ads, it can feel exhausting and daunting. You will likely struggle to get a return on your investment. Pay-per-click (PPC) marketing requires research and knowledge to come up with the best way to get your business good leads.

Here are the top 5 reasons why your ads aren’t converting and how to turn that around.

1). Not Using Landing Pages

Google factors in both the relevance and quality of the page the ads are linked to when deciding which ads to show for a given query. The more relevant the content on the landing page, the higher your conversion rate is likely to be.

Therefore, one of the biggest mistakes that you can make when it comes to Google Ads is sending traffic to pages with a low degree of relevance to related keywords and ads. This will not only lead to low-quality scores but also low conversion rates.

2). Using Weak Ad Copy

Google Ads delivers text-only ads in which you only have a limited number of characters in both your headline and supporting copy. This means that you have to strategically craft your marketing messages to be as persuasive and concise as possible.

Using great ad copy can help boost your click-through rate (CTR), which can in turn lead to a better ad position and a higher conversion rate. Use value propositions, keywords, and differentiating factors in the ad copy without sounding too salesy to ensure the best results.

3). Poor Or No Keyword Research

Keyword research plays a critical role in building a Google Ads campaign. Having a solid keyword strategy ensures that your Google Ads campaigns perform well. Without it, you’ll pay for clicks from users that are not interested in your product, service, or business.

Proper research uncovers the right words and combinations of phrases to help drive qualified traffic to your landing page or website. It will also help you see which keywords and phrases are getting the most volume of searches.

4). Not Using Geotargeting

You might be surprised to learn that local businesses sometimes run PPC ads for the entire country as opposed to their locality. Unfortunately, this wastes a lot of money since they are charged for clicks in geographic areas not relevant to their businesses.

Nationally focused businesses can sometimes also benefit from targeting only large metropolitan areas or areas where their target demographic leads. Geotargeting can be an excellent way to maximise your ad spend and show ads to an audience that’s more refined and interested.

5). Not Reviewing Your Analytics

Not tracking your campaign analytics is perhaps the greatest disservice you can ever do to your campaigns, and by extension, your conversion rates. At the very least, review your campaign metrics on a daily, weekly and monthly basis.

Clicks, Impressions, Average Click Through Rate (CTR), CTR by campaigns, CTR by Ad groups, Average Cost Per Click (CPC), and Conversions are just some of the metrics that you should look out for to help you determine how to best optimise your campaigns for the best results.

Increase Your Google Ads Conversion Rate With Etraffic Bendigo!

Google Ads is highly effective when it comes to driving traffic to your website. That said, the conversion rate is still one of the most important aspects of any PPC campaign. If you avoid the mistakes above, you can almost guarantee an increase in your Google Ads conversion rate.

Etraffic Bendigo SEO is one of the leading Google Ads agencies in Australia. We pride ourselves on delivering the best results possible. If you want to improve your Google Ads conversion rate, you should consider partnering with us.

Please give us a call at 1300 887 151 to know more about our Google Ads services or book a free strategy session below.

BOOK A FREE STRATEGY SESSION TODAY

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