SEO Tips For 2023

Where is search engine optimisation, or SEO, headed in 2023? What is going to be the most important parameters of digital marketing in the coming months and years? SEO is always changing as Google keeps introducing new algorithms. If there is one thing that has been clear for many years now, it’s that major and minor algorithmic updates will always be changing. 

Even if you have ranked highly on Google with the utmost effort, you can still lose organic rankings, even if only for a temporary period of time. However, it’s important to remember that SEO basics stay the same, no matter how often Google changes them. In today’s blog post, we’ll talk about some of the best SEO tips for 2023 and how you can use them in your marketing plan to get and keep high organic rankings.

1). Videos

There are many business owners, bloggers and content creators that are shy in front of a camera. However, recent trends have shown that the future is video. Videos allow you to connect with your audience by giving them a chance to see a personal side of your brand. Coupled with finding your video on Google, this will make it easier for you to get a conversion. You can consider uploading explainer videos for your product and/or service or other forms of videos where you don’t necessarily have to show your face. For example, animation videos are quickly becoming a popular form of media.

2). Linking

Both outward and inward links matter. Since there is so much content on the Internet, you need to help search engines such as Google figure out the main thrust of your website. Internal links can help with that. If you cover a number of topics on your website, it would be better to group them in clusters to make it easier for Google to have an understanding of your website and for potential customers to navigate your product and/or service.

Similarly, external links tell Google and other search engines that your content is valuable. They make you more visible on the web as it allows potential customers to find your website and visit your page. 

There was a time when organic linking was the norm. However, these days you need to put your content front and centre. Write good content and focus on promoting it through your social media channels to put it in front of people that matter.

3). Content 

With the advent of artificial intelligence content generators, it might seem like a good idea to use them to publish as much content as you can. However, the content generated by these AI writers isn’t always up to the mark. It can easily be recognised by search engines. 

Rather, you need to make sure that any type of content that goes on your website is original, engaging, fact-checked and grammatically correct. If you don’t have the time to create your own content, there are several online content-making services that can create original content for you at a reasonable price. Make sure to choose an agency that has specialised staff who can strategically create optimised content tailored to your business.

4). Structured Data

If you haven’t started making use of structured data such as schema markup, you should start doing it now. Star ratings, pictures and other things you see on the search engine result pages are examples of structured data. It helps search engines better classify the content available online and helps in increasing the click-through rate on organic result pages.

5). Get Rid Of Bad Content

Regularly go through the analytics report of your website to find pages that haven’t been performing well. If your website carries a lot of pages that don’t attract any traffic, it’s time for you to cut the dead weight. You could either update information on those pages and republish them or remove those pages altogether. Keeping such pages on your website does more harm than good.

Final Thoughts

Overall, SEO is a dynamic process that keeps changing. Things that were important at one time are no longer that important these days. Your focus should be on creating high-quality content, using structured data, using topic clusters, doing internal linking and marketing high-quality content on your social media channels to attract links and mentions. SEO has become a lot more complex over the years, but if you focus on the fundamentals and create content for readers and not robots, you shouldn’t have any problem attracting organic traffic.

Bendigo SEO is a premier digital marketing agency. We have helped dozens of businesses grow revenue through our search engine optimisation, social media marketing, email marketing and other digital marketing services.

Please give us a call at 1300 887 151 to learn more about our SEO services or book a free strategy session below.

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