Tips On Creating A Minimalist Web Design That Converts

Ever wondered how much impact a few simple, carefully chosen elements can have on your web design? Are you tired of having a website that isn’t leading to any conversions? The answer lies in minimalism and its incredible power to create high-converting designs. 

In earlier years, people used bold colours and flashy graphics to grab the attention of visitors. However, times are changing. Now, simple and minimal designs can be just as effective–sometimes even better!

Don’t be taken aback by the thought of a minimalist design. It doesn’t mean that your page has to be boring and lacking any character. Rather, it should focus on creating an inviting yet informative environment for your visitors. That is why web design is a crucial factor that shouldn’t ‘t be overlooked. Here are a few tips to help you create a minimalist web design that converts.

1). Choose Your Colour Scheme Wisely

The main purpose of your web page is to guide your user and help them navigate to their desired page. The colour scheme you choose is critical here. It should be in accordance with your website branding and product but also pleasant to the eye.

The fewer colours you choose, the easier it will be for visitors to find what they’re looking for and navigate through your page more easily. Gone are the days when websites were colourful and overly decorated. Now, minimalistic approaches to web design are in.

2). Keep It Simple

The purpose of a minimalist website is to present the visitor with only relevant content and information that will help them decide whether your product or service is right for them. Every element should have a clear purpose, from headings to call-to-action buttons. Every single one of them must be easy to spot and understand.

To accomplish this goal, opt for simple visuals such as icons and illustrations instead of too many graphs or charts that could complicate things even more. Clear fonts can also give your page a much-needed boost. 

When adding graphics, do so sparingly and make sure they’re relevant and eye-catching. Only add information that is absolutely necessary. Everything else should be left out.

3). Use White Space Effectively

White space (also known as negative space) is another key element of minimalist web design. You can use it to create visual elements, highlight important sections or distinguish one part of the page from another. This will make the text more readable and give your visitor a better overall experience.

4). Avoid Clutter

The key to successful minimalism is staying away from clutter as much as possible. This means no unnecessary elements that don’t contribute to the overall goal–which is, of course, conversion.

Get rid of anything that isn’t essential in conveying your message or helping visitors grasp the idea behind your product/service. A minimalist approach will also keep the loading times lower and give a better overall browsing experience.

Speaking of loading times, make sure to use modern, lightweight technologies such as HTML5, CSS and JavaScript to keep your page working even when the connection is slow. How fast or slow your page loads also influence the conversions, so don’t forget to optimise it accordingly.

5). Design for Mobile Users Too!

With the proliferation of mobile devices, web design has to be optimised for every platform. By using a responsive design, you can ensure that your website looks and behaves just as well on mobile devices as it does on desktops. Responsive design is essential for any modern website. Not only will it help with conversions, but it also gives a much better user experience.

Final Thoughts

Running a business alone can be overwhelming, but creating a successful web page doesn’t have to be. Minimalism is one of the most popular web design trends today, and it’s easy to see why. Its clean, simple look is inviting for visitors and allows them to find what they’re looking for quickly. To make this happen, working with the right group of people can do wonders. A full-service web design agency can make the process of creating a successful website much easier from concept to launch.

Bendigo SEO can help you create the perfect website that communicates with your visitors and converts. Discuss your ideas with us and find out how we can help you create an effective minimalist website.

Please give us a call at 1300 887 151 to know more about our web design services or book a free strategy session below.

BOOK A FREE STRATEGY SESSION TODAY