Do you want to take your social media presence to the next level? Are you interested in getting more leads and sales from social media platforms? Social media is where a majority of consumers are nowadays. Because of this, many businesses understand that they need to succeed on social media to grow their revenue and remain relevant.

With that said, social media marketing is a full-time job. It is difficult for business owners to keep track of their handles on various social media platforms and focus on their business simultaneously.

This is where an experienced social media marketing agency shines. However, while there are dozens of social media marketing agencies offering a wide range of services to businesses, not every agency is right for you. In today’s blog post, we will explore how you should go about choosing the ideal social media marketing agency in Bendigo. Keep reading to learn more!

1). Specialists In Social Media Marketing

There are numerous marketing agencies out there and most of these agencies have a digital marketing division that offers everything under the sun. However, it doesn’t always mean that they have specialists in social media. You want to work with an agency with a team of social media experts.

Your chosen social media marketing agency should know the ins and outs of various social media platforms. They should have clear strategies on how they can help you grow your business and reach your marketing goals faster than you can do it on your own.

Additionally, some agencies specialise in business-to-consumer categories whereas others are apt for business-to-business marketing strategies. Make sure you choose one with a specialisation in the type of business you have.

Make sure to stay away from agencies that are good at selling services to their clients without any real-world success. In short, make sure they have a lot more experts on their team than salespeople.

2). Check Their Existing Portfolio

A successful social media marketing agency in Bendigo should already have a sizeable list of clients. Most agencies choose to display the list of clients on their portfolio page. Check the portfolio to get an idea of their competence, reputation and professionalism.

While most agencies prefer to list well-known clients on their portfolio page, they don’t typically list every single client. Talk to them to know more about their portfolio of clients.

3). Reputation

An agency should also have a good reputation in the industry. Check their social media handles, testimonials on their website, reviews on various popular review websites and general discussions about them on forums and other online communities.

Talk to some of the clients they have worked with to know more about their working style, professionalism, responsiveness and general reputation.

4). Results Matter

At the end of the day, every business wants results. If an agency only talks about growing the number of followers or other such parameters without concrete results, it’s time for you to search for another agency.

Some agencies are only good at branding themselves. A major part of their client’s budget is spent on entertaining staff and not on real work.

This is why you need to choose an agency that gives you concrete proof of the returns they have generated for their clients. It could be a growth in followers, brand mentions or engagement, revenue, leads or other parameters, depending on your marketing goals.

5). In-House Experts

When you’re interviewing agencies, make sure to ask them whether they have in-house experts or if they outsource their work to subcontractors. Generally, it is a better idea to work with an agency that has in-house experts.

Final Thoughts

In summary, social media marketing is the need of the hour. You can’t get away with just maintaining a mere presence on popular social media platforms. You need to be active on the platform and make full use of the potential customer base to grow your business, increase revenue, get leads or enhance your brand reputation.

Therefore, when it comes to choosing an agency, make sure they have social media marketing experts and plenty of experience with a long list of satisfied clients. In short, you can’t ignore social media presence and expect it to remain relevant today and in the near future.

Bendigo SEO is the premier digital marketing agency in the region. We work with dozens of businesses in various industries and have helped our clients grow their social media presence with our expertise.

Please give us a call at 1300 887 151 to know more about our social media marketing services or book a free strategy session below.

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