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Bayside Extensions is a renowned Melbourne-based renovation and extension company. Their need was to increase visibility, improve lead generation, and establish a stronger digital presence to highlight their projects and expertise. Here’s how ETRAFFIC helped them transform their digital marketing strategy.
We redesigned their website to make it visually engaging and conversion-friendly. The focus was on user experience—making navigation simple and ensuring that potential clients could easily inquire about services. With clear call-to-actions and project showcases, the new website improved conversion rates and created a seamless journey from browsing to inquiry.
Our SEO efforts targeted high-intent keywords related to home extensions and renovations, helping Bayside Extensions achieve higher rankings in search results. We conducted thorough keyword research, optimised on-page elements, and built high-quality backlinks. This led to an increase in organic traffic, with Bayside now ranking in the top 3 for critical keywords.
We set up and managed strategic pay-per-click (PPC) campaigns aimed at generating immediate traffic. By targeting relevant keywords and using well-crafted ad copy, we brought in qualified leads that resulted in a 45% increase in inquiries. Our focus was on maximising the return on ad spend (ROAS) and driving potential customers to highly relevant landing pages.
Google Maps plays a vital role in attracting local customers, especially for service-based businesses. We optimised Bayside’s Google My Business profile by including accurate location data, positive reviews, and updated service information. This resulted in improved local visibility and more leads from people searching for home extensions and renovations in the surrounding areas.
Our social media strategy focused on showcasing Bayside’s projects and engaging with their target audience. We created a content calendar that included reels, project highlights, and client testimonials. This helped build brand trust and fostered a connection with their audience, leading to higher engagement and more inquiries through social platforms.
To better showcase the quality of work Bayside Extensions delivers, we conducted professional photography and videography sessions of their completed projects. This high-quality content was used across their website, social media platforms, and Google Ads, helping potential clients visualise the transformation Bayside could provide. These visuals played a key role in converting website visitors into leads by creating a powerful first impression.
Bayside Extensions was facing challenges in attracting qualified leads. Their previous website lacked clear navigation, and their online marketing efforts were not effectively converting visitors into inquiries. With increasing competition in the renovation space, Bayside needed a fresh strategy to stay ahead.
“ETRAFFIC has transformed our digital marketing, delivering a significant increase in leads and inquiries. They really understand the extension and renovation industry and have helped us grow our business faster than we imagined. Highly recommended!”
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As a trusted marketing agency we deliver proven marketing strategies to help your business grow. Stay in touch with ETRAFFIC on all our socials.
Copyright © 2022 Website Design by ETRAFFIC
As a trusted marketing agency we deliver proven marketing strategies to help your business grow. Stay in touch with ETRAFFIC on all our socials.
Copyright © 2022 Website Design by ETRAFFIC
